A compact takeaway needed clear pricing at a glance
The client was a small food outlet in Franschhoek serving walk-in customers, takeaway orders and quick counter sales. The owners needed menu boards that could be updated without redoing the whole shop, plus window signs that made the takeaway point easy to spot from the pavement.
The space was tight, so every square metre counted. There was limited wall space behind the counter, strong sunlight across the front windows, and regular moisture from cleaning and food prep. The signs also had to suit a historic town setting, where too much visual clutter can feel out of place. We kept the layout clean, legible and practical.
We worked from the outlet’s existing menu list and pricing, then tightened the text so each item could be read in one glance. That meant shortening line breaks, separating meal groups and using strong contrast. In a busy lunch rush, customers do not stop to study a board, so the lettering had to do the job fast.


